Marketing & Promotion

Cutouts products command a high price, and serve niche recycled giftware and stationery markets. They rely on their website, word of mouth and trade shows for promotion. Trade and direct customer sales are made via a website catalogue and ordering procedure. Retail sales come mainly through small independent gift shops.

Graham Noble: "… You have the ecological customer … then you have the other customer, who simply likes the product because of the product's value. …"