Specific advice: "…
there's an awful lot of issues to be addressed
there, and without addressing any one of those
you could come unstuck."
Market niche: "…
We are so small that we could never compete
within the mass market, and we don't really
want to do that because we feel that would
water down what we are trying to do. …"
Production: "…
We have to outsource some of our production
…"
