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Market knowledge: "…
make sure you know who you're selling to,
and how you can build the reputation and the
link back to you and your company …"
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Determination: "…just
driving your idea forward and driving the
whole thing so that it can actually happen
…" |
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Design: " … Design
is integral to the whole thing, it's not just
the fact that it is recycled." |
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Process innovation: "The
whole process and manufacturing was 'invented'
to suit this process. …" |
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Supply: "… we have
now built up … key suppliers who are
able to give us the materials that we want,
when we want and how we want it …"
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Consumer demand: "…
I think the consumer actually wants recycled
products and feels better on the back of buying
them. …" |
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